Qurate Retail Happenings

Black-Owned Companies Featured in New Phase of Small Business Spotlight

Multichannel Responsibility

August 12, 2020: Qurate Retail Group is using its production resources, television broadcasts, and digital platforms to help 40 Black-owned businesses gain more visibility through our Small Business Spotlight, a collaboration with the National Retail Federation (NRF) Foundation to help small businesses navigate today’s challenging retail environment.

This new phase of Small Business Spotlight is part of Qurate Retail Group’s commitment to continuing to promote diversity, equity, and inclusion within our company and in society at large. None of these businesses are current Qurate Retail Group vendors.

Starting August 12 and continuing through mid-October, QVC and HSN will feature 20 Black-owned businesses on air, online, on social, and on our streaming service. This will include:

  • A day dedicated to each business on our main QVC and HSN channels, featuring a video profile and multiple live appearances by the business owner via Skype (amidst our normal programming).
  • Edited collections of the on-air content, shared on our QVC/HSN streaming service (on Roku and Amazon Fire) and on our YouTube channels.
  • An interview with each business owner on QVC’s Shop Culture, a podcast that celebrates all things shopping.
  • A page on QVC.com and HSN.com, with profiles of each Black-owned small business.
  • A culmination show on QVC3 at the end of the campaign, featuring profiles of all participating business.

Zulily is promoting the campaign on its website, email, and social. Additionally, the businesses can also tap Qurate Retail Group team members for advice on solving a business issue through a virtual mentoring initiative.

An additional 20 businesses will be featured on QVC.com and HSN.com’s landing pages and in a group episode of the Shop Culture podcast. These placements will take place from September 1 through December 31.

“We’re proud to use our expertise and platforms to help these amazing Black-owned businesses raise their profiles on a national stage,” said Mike George, President and CEO, Qurate Retail, Inc. “QVC and HSN have always believed in the power of relationships, and in these challenging times, we want the Black community and Black-owned businesses to know that we stand with them.”

In addition to the Small Business Spotlight, last month, QVC.com and HSN.com launched landing pages highlighting Black-owned businesses that are currently part of our assortment of brands. Here, customers can learn about each business in a dedicated profile and shop its products.

The new iteration of the spotlight program is the second phase of Qurate Retail Group and the NRF Foundation’s Small Business Spotlight which launched earlier this year as part of our global relief efforts in response to COVID-19.

Qurate Retail Group is committed to diversity, equity, and inclusion, in collaboration with our team members, our communities, and the retail industry. We elevated this commitment by announcing several initiatives to promote diversity including donations and dialog earlier this year.

 

More
Load more (+907)

Join us on social

20 hours ago
We #livetogive!❤Join us & the @HousewaresCharityFoundation in support of @FeedingAmerica to help us fight hunger in our communities. Shop the event from 7/21-8/4 & a minimum of 70% of your purchase price will be donated to benefit @FeedingAmerica. > https://t.co/D1h4rlnYo6 https://t.co/pXWW4RUdy2
1 day ago
Meet the #BeautyBash *discovery box* that you can receive when you purchase $59 ticket to our virtual beauty festival on 9/18/21.🎟 Tickets are LIMITED & go on sale tomorrow, 7/28 9am ET! For $59, you'll receive a ticket + box ($500+ value)🤯. Learn more: https://t.co/hkT7RsS2yj https://t.co/C8aQHvSLpf QVC photo
1 day ago
Talk about a stunning 10 years with @itcosmetics! 😍 Grab your cult favorites + some brand new products (we're talking worldwide launch) in the 5pc Anniversary Collection. 💖 Oh, and this collection is Today's Best Deal! 🎉 Shop here: https://t.co/FRqjlgooRe https://t.co/Fnvih62jCr QVC photo
2 days ago
The ultimate {clean} multitasker.🌷 @bloomeffects Tulip Lip & Cheek Tint is a hydrating tint that illuminates lips & cheeks in a petal-pink shade.✨ This tint & more lip products are on sale now for #NationalLipstickDay (which is 7/29)💄. See more, here: https://t.co/Jfnm2LShnm https://t.co/988YDLSC7e QVC photo
2 days ago
Join us 9/18 12–3pm ET for @QVC & @HSN's #BeautyBash, a virtual event with the biggest names in beauty!☀️ Want in? On Wed. 7/28 9am ET, you can purchase limited-quantity tickets with a special-edition Beauty Bash Discovery Box (valued at $500+). See more: https://t.co/DEVjyqY1kw https://t.co/i7afIaURv2 QVC photo
3 days ago
Have you heard?🍾🥂 We're celebrating 10 years of @Itcosmetics at the Q with a 5-piece anniversary collection that's under $50! 🤗✨ For $10 more than the the price of just the cc cream, you get the entire collection! 🤯 Snag this now + see more, here: https://t.co/I0Ffrw999o https://t.co/VmXvh6ZcLy QVC photo
You are now going to be redirected to