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Qurate Retail Happenings

Thoughts Embellished & Kim Gravel, Digital Gadgets Honored at 2021 QVC & HSN Star Awards

March 17, 2022: Two outstanding vendor teams – Thoughts Embellished and Kim Gravel at QVC and Digital Gadgets at HSN – earned the coveted “Vendor of the Year” recognition at the 2021 Star Awards Presented by QVC and HSN, an annual event that honors our vendors and guests for innovation, commitment and overall excellence.

At QVC, style expert Kim Gravel joined forces with women’s apparel merchandiser Thoughts Embellished to create Belle by Kim Gravel, a figure-focused fashion brand featuring comfortable fabrications and ease of style for women of all sizes.

“Thoughts Embellished and Kim Gravel truly embody collaboration as they design the brand with the customer in mind,” said QVC President Mike Fitzharris. “Their experience and expertise led to impressive growth in 2021 as a result of coming to the table with newness, quality and innovation, and we are excited to see this brand continue to soar to new heights in 2022.”

At HSN, the Digital Gadgets team provided customers with curated collections of Apple and Beats products, including unique bundles in multiple colors and patterns. Digital Gadgets also collaborated with HSN to launch a proprietary tech accessories brand, Tech Impressions.

“Digital Gadgets is a key strategic partner for HSN,” said HSN President Rob Muller. “In a year of challenging product delays and shortages, Digital Gadgets worked hard to keep us in stock with key items, remained flexible, and pivoted with us as we saw opportunities. They are always open to feedback and continually look for ways to enhance the customer experience and identify new approaches.”

The 2021 Star Awards Presented by QVC and HSN also featured awards for 16 other vendors in eight categories – including a new category for “Small Business of the Year,” honoring the incredible contributions smaller vendors have made to their communities and to our business. Separate Star Awards were granted for QVC vendors and HSN vendors. Below is the full list of award recipients:

Merchandising Excellence in Home

QVC: Fitness Cubed, Inc. (Cubii)
HSN: Digital Gadgets

Merchandising Excellence in Fashion and Beauty

QVC: Thoughts Embellished & Kim Gravel

Merchandising Excellence in Extended Assortment

QVC: Mrs. Prindable’s
HSN: Englewood Marketing Group, Inc.

Digital Excellence

QVC: Candace Cameron Bure
HSN: Curtis Stone

Rising Star

HSN: Gems by Michael Valitutti

Customer Engagement and Experience

QVC: Scott Living
HSN: Anna Griffin®

Guest Excellence

QVC: Raymond Rastelli (Rastelli Brothers, Inc.)
HSN: Stefaney Rants (South Street Loft)

Small Business of the Year

QVC: T. Jazelle

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