Cornerstone Brands Names Karen Mooney as President, Ballard Designs

March 9, 2021: Cornerstone Brands, a collection of four aspirational lifestyle brands within Qurate Retail Group^SM, has appointed Karen Mooney as President, Ballard Designs®, effective immediately. In this role, Karen is responsible for driving growth, innovation, customer loyalty, and team member engagement at this retailer, which offers a unique curation of home furnishings and décor from all periods and provenance. Founded in 1982, Ballard Designs sends its designers around the world for inspiration and translates the latest trends in fashion, color, and style into finely crafted products not found anywhere else.

Karen previously served as SVP Brand Marketing—Marketing & Creative for Ballard Designs, a role she held for the past seven years. Karen joined Ballard Designs in 2001 and has played a foundational role in evolving and expanding the brand from a catalog-centric business to an omnichannel retailer. She has served in various roles on the Creative, Marketing, and Merchandising teams.

“Karen has been a trusted partner to me as we have grown Ballard Designs and driven key strategic initiatives across the Cornerstone portfolio of brands,” said Ryan McKelvey, President, Cornerstone Brands. “As a leader, she seeks diverse perspectives and challenges how we do things to keep our business engaging and relevant for our guests and differentiated from our competitors.”

Cornerstone Brands delivers inspirations that help customers enjoy, enhance, and celebrate life. Cornerstone comprises four interactive, aspirational home and apparel lifestyle brands: Ballard Designs, Frontgate^®, Grandin Road^®, and Garnet Hill^®. Cornerstone operates a separate ecommerce site for each brand, distributes 166 million catalogs annually, and has 21 retail and outlet stores. In 2020, Cornerstone generated $1B in revenue, with ecommerce accounting for 76% of total sales.