Zulily Offers Exclusive Product for Dogs to Celebrate Dog Days of Summer
SEATTLE — Aug. 5, 2019 —For those dogs, and dog parents, looking to amplify their unique personalities and live that pup-arazzi life, things just got a little easier — and definitely more fun. Zulily, the online retailer that launches a new store every day, today announced its commitment to helping fur parents everywhere make the most of the ‘Dog Days of Summer’ with the launch of two new month-long sales, featuring the debut of the Sniff & Snap and perfect picks for your pup’s personality, just ahead of National Dog Day on Aug. 26.
With double-digit revenue growth in Zulily’s pet category YOY (2017 to 2018), the e-tailer decided to tap into this pet-pursuing audience – while inviting even more fur parents to the party – by creating an exclusive shopping experience in celebration of fur babies and their families. This Summer, Zulily introduces – a never-before-sold portable device – the Sniff & Snap! A debut phone accessory which you simply snap onto the back of any cell phone, slip your pet’s favorite treat into the slobber- (and dishwasher-) safe compartment and “snap” a #smelfie. All it takes is $7.99, a cell phone, your pet’s preferred treat and voila– sniff, click, perfect pic! Your pet will smell their favorite treat, making it easier to attract and keep their attention. The result? A totally Insta-worthy pet portrait. “We know our customers see their pets as an extension of their families, and love shopping on mobile (74% of orders are placed via mobile devices[i]), so we’re excited to announce the launch of the first-ever Sniff & Snap for smartphones because it will allow our pet-friendly fans to create lasting memories on the go with their dogs, cats, rats and more,” says Kerry Gibson-Morris, VP of Merchandising.
Does your four-legged family member need accessories curated to fit its personality? Zulily and pet-focused vendor partners will debut exclusive sets of day-in-the-life dog accessories curated in five distinct dog personality types, for a steal-of-a-deal at $29.99: the Hiking Hound, the Pampered Pup, the Glamour Pooch, the Hipster Hound, and the Dapper Dan. These exclusive sets include: a special treat (from Bark Brew to Dog Champagne), stylish accessories (from bandanas to bowties), feeding must-haves (like millennial pink bowls and ones that zip for travel), engaging toys (pineapples, avocados, hiking boots, oh my!), and pampering products (from sunscreen to hydrating butter to cologne).
“What makes Zulily special is the curated care we deliver to each of our customers every day and I’m thrilled to offer first-of-its-kind dog personality accessory sets that are sure to delight dog-lovers everywhere. We’re sharing the love with pet parents and demonstrating what Zulily does best – providing the best deals in retail in an entertaining experience – with unique product at incredible prices,” says Gibson-Morris.
Every day, Zulily launches around a hundred sales featuring thousands of styles at up to 70 percent off, and this summer the e-tailer helps shoppers take advantage of both sales — the Sniff & Snap and Dog Personality Accessory Sets— from Aug. 2 to Sept. 5, beyond the brand’s traditional 72-hour timeframe. Sniff, click, perfect pic! Zulily invites pet parents to tag @zulily, share their #smelfie with their fur baby during these Dog Days of Summer.