Press Release

QVC Italy Launches ‘likeQ,’ an Interactive Livestream Shopping App

Global Multichannel
January 13, 2022: The app features exclusive, mobile-first content and allows consumers to like, chat and buy in real time.

Brugherio (MB), Italy – QVC Italy, a leader in video commerce (“vCommerce”) across multiple devices, today launched “likeQ,” an innovative livestream shopping app featuring original influencer videos, seamless in-app purchasing, and a suite of customer engagement tools. The app is available now in the iOS and Android app stores in Italy.

On likeQ, QVC customers can join some of Italy’s leading shopping experts for exciting, live discussions on the latest trends and hottest products in fashion, beauty, home décor, and more – all while liking, hearting, sharing and buying, in real time. The livestreams are designed and formatted for smartphone users on the go and feature a mix of premium brands and new products, along with limited time offers, viewer contests and other fun extras. The presenters share stories about each product and respond live to viewer questions and comments. Customers can research the products and complete purchases without leaving the livestream experience and can follow their favorite shows and search past shows by category in the video-on-demand library. The app can also be downloaded onto tablets.

The new app expands QVC’s vCommerce offerings in Italy, which also include a broadcast channel, a website, a variety of social pages, and another mobile app. The broadcast reaches 25 million homes and features 17 hours of live content a day, while the website attracts 33 million digital sessions a year. Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. QVC is part of Qurate Retail Group, the largest player in vCommerce, which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms.

“likeQ offers a unique livestream shopping experience for Italian shoppers that’s available anytime, anywhere, with lively, entertaining content and fast, easy purchasing,” said Giorgio De Gobbi, Digital Store & Content Strategy Director for QVC Italy. “This new app gives our current customers an exciting new way to experience QVC while inviting others who love livestream shopping into our shopping community.”

“The new app fits perfectly into our multiplatform vCommerce network,” De Gobbi added. “QVC has always been a trailblazer and leader in video commerce, with the expertise and relationships to open new horizons in this space.”

QVC is promoting the new app through a digital campaign with the tagline “likeQ: Shop live as you like.” The app is the result of a collaboration with OOOOO Entertainment Commerce Limited (TSXV:OOOO, OTCQB:OOOOF), a mobile commerce platform that provided the proprietary technology and platform.

About Qurate Retail Group

Qurate Retail GroupSM comprises seven leading retail brands – QVC®, HSN®, Zulily®, Ballard Designs®, Frontgate®, Garnet Hill®, and Grandin Road® – all dedicated to providing a more human way to shop. Qurate Retail Group is the largest player in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming, and social platforms. The retailer reaches more than 200 million homes worldwide via 14 television networks and reaches millions more via multiple streaming services, social pages, mobile apps, websites, print catalogs, and in-store destinations. Qurate Retail Group combines shopping and entertainment to curate products, experiences, conversations, and communities for millions of highly discerning shoppers. Headquartered in West Chester, Pa., Qurate Retail Group has 26,400 team members in the U.S., the U.K., Germany, Japan, Italy Poland, and China. For more information, visit www.qurateretailgroup.com, follow @QurateRetailGrp on Facebook, Instagram or Twitter, or follow Qurate Retail Group on YouTube or LinkedIn.

Qurate Retail, Inc. (NASDAQ: QRTEA, QRTEB, QRTEP) includes the Qurate Retail Group portfolio of brands as well as other minority interests and green energy investments.

About QVC

QVC® is a world leader in video commerce (vCommerce), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. QVC empowers shoppers with knowledge and shares insights in a lively and engaging way. QVC offers an ever-changing collection of familiar brands and fresh new products – from home and fashion to beauty, electronics and jewelry – and connects shoppers to interesting personalities, engaging stories and award-winning customer service. Based in West Chester, Pa., and founded in 1986, QVC has retail operations in the U.S., the U.K., Germany, Japan and Italy. Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. To learn more, visit corporate.qvc.com, follow @QVC on Facebook, Instagram, or Twitter, or follow QVC on Pinterest, YouTube, or LinkedIn. QVC and Q are registered service marks of ER Marks, Inc.

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