Qurate Retail Happenings

Streaming Now: Grandin Road’s Halloween Haven

Multichannel

August 5, 2022: While cool autumn breezes may be months away across much of the U.S., Grandin Road is reminding us that it’s never too early to embrace the spirit of Halloween.

Join the Grandin Road team for a special streaming series on tips and tricks for whimsical home décor this October. The Total Experience: Grandin Road Halloween is now available exclusively on the QVC+ and HSN+ streaming experience. The five-episode series presents an in-depth look at Grandin Road’s Halloween Haven, live now on the Grandin Road website and featuring spooky graveyard sets, ideas for witches’ brew parties, and much more. The streaming series offers a behind-the-scenes glimpse of the photoshoot for October’s catalog, along with video profiles of several must-have products. Viewers can use the on-screen QR code to link directly to Grandin Road’s website and buy the featured products.

The Total Experience: Grandin Road Halloween represents the first video collaboration between aspirational lifestyle brand Grandin Road and vCommerce leaders QVC and HSN. All three brands are part of Qurate Retail Group. The video series appears exclusively on the QVC+ and HSN+ streaming experience, which offers the retailers’ most robust video commerce (“vCommerce”) experience, with live, on-demand and streaming-only content together in one, easy-to-use, fully shoppable app. The streaming experience combines QVC and HSN’s five linear channels (QVC, QVC2, QVC3, HSN and HSN2, offering 50+ hours a day of live vCommerce content) with three digital-only linear channels and more than 20 original, streaming-only shows. As a result, the streaming app puts an unmatched selection of vCommerce programming at shoppers’ fingertips, empowering shoppers to choose content tailored to their interests in any given moment.

The QVC+ and HSN+ streaming experience is available on the web at plus.qvc.com and plus.hsn.com and is also widely available on popular streaming platforms, including Roku; Comcast X1, Xfinity Flex and X-Class TV; Amazon Fire TV; LG; Apple TV; Android TV; the Google Play Store; and Google TV. The QVC+ and HSN+ streaming experience is part of vCommerce Ventures, a new business unit designed to accelerate Qurate Retail Group’s ownership of digital live streaming shopping, beyond QVC’s and HSN’s traditional multiplatform experiences.

The QVC+ and HSN+ streaming experience is part of Qurate Retail Group’s continued strategic initiative to expand the reach of its vCommerce experiences across new media and digital platforms. QVC and HSN reach more than 200 million homes globally via 14 linear TV channels and reach millions more via multiple streaming services, websites, mobile apps and social pages.

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