Qurate Retail Happenings

QVC, HSN Lead Launch of Shop Time Livestream Marketplace on LG Smart TV

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Leaders in livestream commerce QVC and HSN will be shoppable on LG Smart TVs through ‘shop-by-mobile’

October 26, 2020: QVC and HSN’s prominent role in the new LG Shop Time app is yet another milestone in our ongoing drive to engage with consumers wherever they are via livestream and video-on-demand platforms.

Shop Time, a livestream video commerce marketplace on seven million LG Smart TVs across the U.S., features live and on-demand content from QVC, HSN, and two smaller retailers, along with a “shop by mobile” option that makes buying easy. QVC and HSN have prime positioning throughout the experience, as the lead retailers for the launch. Upon opening the app, the livestream of QVC’s main channel plays, with HSN displayed in the programming list on the left menu.

Using a remote, you can select a product onscreen and send a text to your smartphone with a link to the product page on the QVC or HSN mobile web. If you have the LG Magic Remote, you can just point and click. Additionally, QVC and HSN video-on-demand content is available throughout the app in sections such as “Top Deals,” “Hot Picks,” and “Popular Shows.” The QVC/HSN streaming service is also accessible under “Partners,” with a deep link into the service.

“We’re pleased that LG chose QVC and HSN as the lead retailers for their launch of this innovative new video commerce app,” said David Apostolico, SVP Platform Strategy, Development & Distribution for Qurate Retail Group. “We’re excited to join LG in exploring the combination of livestream video with new purchasing options, such as shop by mobile, enabled by smart TVs. Shop Time gives our customers more ways to buy what they want, when and where they want, and allows us to reach a whole new audience of LG viewers.”

“We created the Shop Time app to make the digital shopping experience even easier and more convenient for LG Smart TV owners,” said Matthew Durgin, Senior Director North America Smart TV Partnerships for LG Electronics USA. “We are excited to have Qurate Retail Group, a leader in the video commerce industry, and their popular QVC and HSN networks on board to as we begin this journey.”

Beginning today through November 30, new customers to HSN who download the Shop Time app, navigate to HSN.com, and create a new account will receive a digital coupon for $20 toward a purchase of at least $40 on HSN.com.*

This launch with LG is an important step in QVC and HSN’s journey to provide shop by mobile and in-app purchasing options on multiple livestream platforms. QVC is one of the first major retailers to access Facebook’s Live Shopping tool, which allows our customers to shop the products in our Facebook Live livestream without leaving the live programming. QVC also was one of the first companies to livestream our broadcast through Facebook Live, where we now average 400+ live hours weekly.

In addition, QVC and HSN are working to add shop by mobile into the QVC/HSN streaming service, which is available on LG devices, Roku, and Amazon Fire TV. In 2021, we plan to launch in-app purchasing, so customers can buy without leaving our streaming service, and in the future, we plan to add voice commands.

“QVC and HSN have been innovating in video commerce for years – experimenting with new formats and digital platforms to engage customers in video-rich shopping experiences that deliver joy, inspiration, and humanity,” said Leslie Ferarro, President, QxH (which includes the QVC and HSN brands in the U.S.). “We’re determined to be the leader in video shopping and lifestyle experience for our customers, across all platforms that matter to them.”

Beyond LG devices, our video shopping content is available on other free over-the-top services (such as Samsung TV Plus and XUMO), over-the-top devices (such as Roku, Amazon Fire TV, and Comcast Flex); digital TV subscriptions (such as Hulu and DirecTV Now), social video sites (such as YouTube and Facebook Live), digital over-the-air networks, and our own pay TV broadcasts, websites, and apps.

* Restrictions apply.  For complete details, visit the ShopTime app in the LG Content Store.

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