Cablefax Names Qurate Retail Group’s Mary Campbell to Its 2022 Top 100 List
May 5, 2022: Mary Campbell, President, vCommerce Ventures for Qurate Retail Group, has been named to the 2022 Cablefax 100, which recognizes the most influential executives in the media and broadband industry. Mary was recognized in the Content category, which features executives from programmers that have streaming and linear assets.
Throughout her 20+ years with Qurate Retail Group and QVC, Mary has been widely recognized as a leader in video commerce (“vCommerce”), which includes video-driven shopping across linear TV, ecommerce sites, digital streaming and social platforms. As leader of vCommerce Ventures, Qurate Retail Group’s newest business unit, Mary is responsible for accelerating the company’s ownership of digital live streaming shopping beyond QVC’s and HSN’s traditional multiplatform experiences. vCommerce Ventures is a source of innovation and a catalyst for growth. The business includes such major innovation efforts as QVC’s and HSN’s interactive streaming shopping service (available on Roku, Comcast X1 and Xfinity Flex, Amazon Fire TV, and elsewhere) and others. Earlier in her career, as Executive Vice President, Commerce Platforms for QVC, Inc., Mary led the translation of the QVC brand across broadcast, web, mobile and social platforms, expanding the brand’s television reach, ecommerce and mobile penetration, and customer base.
Colleagues describe Mary’s leadership style as open, honest and selfless, as she strongly believes in the power of relationships and encourages others to integrate their passions into their careers. Mary mentors many Qurate Retail Group team members, both formally and informally, to help them reach their professional goals.
For more information about the Cablefax 100 Awards, please visit the Cablefax website.