Qurate Retail Happenings

Beauty with Benefits Named a “Best in Influencer/Social Selling” Winner

Responsibility

March 12, 2020: Since 2013, our Beauty with Benefits campaign has raised awareness and funds to help those with cancer thrive in the workplace. The campaign has generated more than $9.5 million since its inception. This past year, QVC and HSN collaborated with key social media influencers on the campaign, raising further awareness for Cancer and Careers and driving the sales of Beauty with Benefits products. In recognition of the event’s great impact, the 2019 QVC, HSN & CEW Present Beauty with Benefits campaign received the eTail Best-in-Class Award in the category of “Influencer/Social Selling.”

The win was announced during the 2020 eTail Conference in Palm Springs, CA. For the last nine years, eTail has been honoring the best of the best in omni-channel and online retail, recognizing extraordinary visionaries, trailblazers, omni champions and many more in email, search, social media and mobile commerce marketing.

“Working alongside this group of influencers in our 2019 campaign allowed us to tell our Beauty with Benefits story in a new way, engaging with new and existing customers,” said Annette Dunleavy, VP, Performance Marketing for QVC and HSN. “Our program proves year over year that a little make up can make a big difference, and further reinforces QVC and HSN’s ongoing commitment to the Cancer and Careers organization.”

The 2019 Beauty with Benefits campaign was a remarkable success, resulting in increased social impressions and thousands of new customers shopping the QVC and HSN brands. Most notably, QVC and HSN successfully delivered $2.2M to Cancer and Careers in support of cancer patients and survivors worldwide.

For more information about the eTail Awards, please visit their website and to see QVC and HSN’s promo from last year’s event, see the video below.

 

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