Mary Campbell

Mary Campbell

President, vCommerce Ventures

Mary Campbell was named President, vCommerce Ventures, in March 2022. In this role, Mary is responsible for accelerating Qurate Retail GroupSM’s ownership of digital live streaming shopping beyond QVC®’s and HSN®’s traditional multiplatform experiences. vCommerce Ventures is a source of innovation and a catalyst for growth. This business includes such major innovation efforts as QVC and HSN’s interactive streaming shopping service (available on Roku, Comcast X1 and Xfinity Flex, Amazon Fire TV, and elsewhere) and others and has its own dedicated Marketing, Business Development, Customer Experience and Merchandising resources.

Mary previously served as Chief Content, Digital and Platforms Officer, QVC US and HSN, with responsibility for Platform Distribution, Content, and Digital and Broadcast Platforms for the two businesses. During her 20-year tenure with the organization, Mary has held a variety of leadership roles across Merchandising and new media, including Chief Merchandising Officer, Qurate Retail Group, and Chief Commerce Officer, QVC US. As Executive Vice President, Commerce Platforms for QVC, Inc., Mary led the translation of the QVC brand across broadcast, web, mobile, and social platforms, expanding the brand’s television reach, ecommerce and mobile penetration, and customer base.

Mary is widely recognized as a leader in video commerce, ecommerce, and social commerce. Her honors include: Women in Retail Leadership Circle/Total Retail’s Top Women in Retail; Women in Cable Telecommunications (WICT) Woman of the Year-Programmer; National Retail Federation Power Player; the Cablefax 100; the Cablefax Most Innovative People in Multiscreen; Cablefax’s Most Powerful Women in Cable; Philadelphia Business Journal’s Women of Distinction and Tech Disrupters; and Multichannel News’ Women to Watch.

Mary serves on the Board of Directors of Leggett & Platt, Inc. Mary earned her bachelor’s degree in psychology from Connecticut State University.


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