Chief Content, Digital, and Platforms Officer, QxH
Mary Campbell was named Chief Content, Digital, and Platforms Officer, QxH, in July 2021. In this role, Mary leads Platform Distribution, Content, Digital, and Broadcast Platforms for the QVC® and HSN® video commerce brands in the U.S.
Mary previously served as Chief Merchandising Officer, Qurate Retail GroupSM, and Chief Commerce Officer, QVC US. In this role, she led Merchandising, Planning and Programming, and Digital Strategy for QxH and led Digital, Content, and Broadcast Operations for QVC US. She was also responsible for the growth and development of the QVC brand in the U.S. and oversaw Merchandising and Design, Development, and Sourcing for QVC globally.
During her over 20 years with QVC, Inc., Mary has held various executive leadership positions across the Commerce Platforms, Merchandising, and Planning functions. As Chief Merchandising and Interactive Officer, Qurate Retail Group, she oversaw the Group’s product leadership, platform evolution, and consumer marketing agenda. As Chief Interactive Experience Officer, Qurate Retail Group, Mary was responsible for the Group’s ongoing evolution as one of the world’s largest multiplatform retailers.
And as Executive Vice President, Commerce Platforms for QVC, Inc., Mary led the translation of the QVC brand across broadcast, web, mobile, and social to drive customer engagement and sales. During the six years when Mary led Commerce Platforms, QVC achieved its largest television reach, ecommerce and mobile penetration, and customer base in its history to that point.
Mary is widely recognized as a leader in video commerce, ecommerce, and social commerce. Her honors include: Women in Retail Leadership Circle/Total Retail’s 2019 Top Women in Retail; Women in Cable Telecommunications (WICT) 2018 Woman of the Year-Programmer; National Retail Federation 2018 Power Player; the Cablefax 100 in 2019, 2018, and 2017; the Cablefax Most Innovative People in Multiscreen in 2017; Cablefax’s 2018, 2017, 2016, 2015, and 2014 Most Powerful Women in Cable; Philadelphia Business Journal’s 2018 Women of Distinction and 2017 Tech Disrupters; Multichannel News’ 2016 Women to Watch; and Main Line Today’s 2015 Power Women.
Mary serves on the Board of Directors of Leggett & Platt, Inc. and is a member of the Accessories Council Board of Directors. Mary earned her bachelor’s degree in psychology from Connecticut State University.